News and updates
Tom Tits presents new visual identity
2025-06-11
After almost 40 years, it's time for something new. For the summer season, we at Tom Tits Experiment are launching a completely new identity - and we're doing it with a big campaign and a brand new website!
The new identity is part of a major rethink of our brand and is based partly on the history of the house and partly on the curious and playful nature of the business. Fun, right?
- Tom Tits Experiment is a place for curiosity and fun learning. We wanted to emphasize that. And it really feels like it now. The new identity also helps us to keep all our communication together. Now we are clearer and can reach out with our messages much better," says Åsa Ribbing, Head of Marketing, Business Development and Sales.
Take a look at the video below that summarizes what's new!
Read the full press release here
Tom Tits Experiment named ‘Families' favourite museum of 2025’
2025-02-12
Stockholmers have had their say on the region's museums. Tom Tits Experiment has been named ‘Families' favourite museum’ in Evimetrix's annual survey. In addition, it was awarded first prize in the ‘Children's perspective’ category and second prize in the main category ‘Stockholmers' favourite museum’.
For the 650 families with children who took part in the survey, Tom Tits was the clear favourite. In the category ‘Families' favourite museum’ it took first place in competition with Skansen and Tumba bruksmuseum, which were also nominated. For the second year in a row, Tom Tits also won the Children's Perspective category.
- "We feel honoured, the Children's Families' Favourite Museum is the finest judgement we can imagine. The fact that Tom Tits Experiment also came in an honourable second place among all Stockholmers shows that we really have something for everyone," says Åsa Ribbing, public manager at Tom Tits Experiment.
In 2024, Tom Tits was named Stockholmers' favourite museum. This year, the award went to Stadsmuseum, which achieved a customer satisfaction score of 80.96. Tom Tits came second in the same category with a customer satisfaction score of 80.89.
Read the full press release here
School hackathon in Minecraft at Tom Tits
For the fourth year in a row, the regional final of the school hackathon is held at Tom Tits Experiment. During the autumn term, eight school classes from the Stockholm region have explored artificial intelligence to build their dream society. The students are competing to represent the region in the national competition.
The School Hackathon, a collaboration between Tom Tits and Ung Företagsamhet, aims to engage pupils in grades 4-6 in social issues and promote their knowledge of innovation, democracy and entrepreneurship.
Students sketch and build prototypes in cardboard, then create their dream communities inside Minecraft Education. On Wednesday, the students' work will be presented to a jury. Kim Örtenblad, one of the jury members, is looking forward to the event: "The future we are planning for is the reality today's children and young people will live and work in. That's why it's super important to hear how children and young people see the future and I'm really looking forward to seeing all the entries!"
Read the full press release here
Tom Tits Experiment and Torekällberget in Freshly Baked Collaboration
Toni Nieminen, pastry chef, and Sisia Lopez Müller, café manager at Lindblom's Café & Bakery. Photographer: Niclas Carlsson
Tom Tits Experiment and Lindblom's Café & Bakery at Torekällberget are starting a new collaboration. By offering a first-class selection of pastries, complemented with their own coffee roasting, Tom Tit hopes to attract more coffee-loving visitors. The collaboration also strengthens the ties between two important players within the municipality.
Read the full press release here
Theme for 2024 - train like an astronaut
In 2024, we at Tom Tits Experiment will leave the earthly realm and instead gaze into the infinite space. More precisely, you will have the opportunity to train like an astronaut. In terms of muscles, heart, and brain, there are several experiments where you can challenge yourself and try out how astronauts train for a space mission. Of course, all our 400 experiments remain in the building for those who want to explore other things else as well! Inspiration has been taken from Mission X.
Voted favorite museum in Stockholm
Tom Tits Experiment has been voted Stockholmers' favorite museum of 2024, competing with the Army Museum and the Vasa Museum, which placed second and third respectively. The award is presented by the consulting company Evimetrix, which annually conducts a survey where 1500 Stockholmers give their opinions on the museums in the region. At this year's gala, held at Junibacken on the evening of Tuesday, February 20th, Tom Tits was also named "Climber of the Year" and winner in the "Children's Perspective" category
First Prize
- Stockholmers' Favorite Museum
- Climber of the Year
- Children's Perspective
Second Prize
- Best Exhibitions
Third Prize
- Museum with the Strongest Brand
Evimetrix, the organization behind the survey, states in its press release that the most important factor for visitor satisfaction has traditionally been the exhibitions. This year, it has instead shifted to learning. Exhibitions remain important, but learning has become even more crucial.